SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.

There is no doubt that mobile marketing is becoming more important than ever. According to research, average person cannot count how many times they check their phone a day. This is talking about 64% of the world’s population as that is how many people own a mobile device.

Do you remember the last time you didn’t check your phone all day? Am sure you do not. In fact, you probably use your phone way more than you think.

This tells us how effective it is to reach people via text when you are trying to market your products and services.

To receive these specials text messages on new products, updates or more information, customers are usually required to opt in to an automated system by texting an initial short code.

When the 5 digit code is texted, that user’s phone number is then stored by the SMS marketing software issuing the texts.

However, a confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing from receiving any text message from that source.

Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer patronage and loyalty. When implementing close range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers up for grabs, without having to use push-notification applications.

It goes beyond informing your customers of upcoming or available deals, it is also a great way to send reminders for upcoming events and engage your customers by polling their opinions.

In fact, according to Forbes, at least 68% of consumers, prefer SMS marketing to other email marketing and push-notification services. Many delivery platforms allow for easy segmentation and management, for the most relevant text messages to be sent to those who are most likely to convert.

It is most preferable, in that it is usually less expensive when compared to other methods of distribution, making it a cost effective mobile solution. Read this article on why you should I send an SMS to better understand why it is a unique tool in marketing. Use CloudSMS,-a reliable bulk SMS provider for your SMS marketing today,  you will be glad you did.